Sisters, creative partners, and powerhouse moms, Sabrina and Eunice Moyle are the colorful minds behind Hello!Lucky, the playful brand known for its witty greeting cards, charming children’s books, and feel-good music. Based in the Bay Area, the dynamic duo has built a vibrant world rooted in creativity, connection, and joy—values that shine through in both their professional work and their parenting styles.

Between juggling businesses and raising five kids collectively, Sabrina (writer) and Eunice (illustrator) still find time to dance, craft, cook, write, and explore new passions (like animation and shuffle dancing!). Below, the multi-talented sisters share the Mother Essentials that are fueling their everyday lives—one fun, functional, and joy-sparking item at a time.

Sabrina Moyle, Mother to James, 15, Alex, 15, and William 12

Field Work NA Beers and Tonics. “As a mom, I often crave a refreshing treat at the end of the day. Fieldwork’s Hop Water and Supertonics taste like beer or a cocktail—with none of the sugar or alcohol!” FieldworkBeverage.com

Great Cookbooks. “Alison Roman’s Dining In and Melissa Clark’s Dinner: Changing the Game are my two go-tos for easy weeknight meals and salads. Snackable Bakes and Snacking Cakes are my kids’ favorite for whipping up simple, yummy treats.”

Imogen Heap’s Happy Song. “This is the most brilliant thing to hit children’s music in recent memory. Innovative, catchy, and not-at-all annoying, I have this on repeat on my playlist.” Happy Song via Spotify.

Adidas Gazelles. “For style and function, there’s nothing I love more than jetting around town in my all-white Adidas Gazelles.” Gazelle Sneaker, $100, Adidas.

Stylish Reading Glasses. “I may be getting older, but I don’t want to look like an old lady! My favorites are Jockamo from Caddis Eye Appliances.” Jockamo Frames, $85, Caddis.

Mindful Nature-Focused Walks. “Before I get up, I like to take a mindful walk around the block with my dog, focusing on nature—nothing in my earphones, just paying attention to anything that grows. It’s a great way to ground and get ready for the day.”

Casetify. “Nothing is worse than a cracked screen! I love the Casetify designs by Tess Smith Roberts and Bodil Jane—sturdy and stylish!” Dog Park Case by Tess Smith-Roberts, $54, Casetify. Cheetah Paradise Pink Case by Bodil Jane, $70, Casetify.

Clayroom. “My 12-year-old and I recently took wheel-throwing classes together and had a blast! With locations around the Bay Area, they offer pottery classes exclusively for kids, too.” ClayroomSF.com

Flower Arranging. “Arranging flowers is a form of play. I love picking up inexpensive but gorgeous blooms from Trader Joe’s and arranging them using these simple techniques.”

DamnFine Pizza. “This neighborhood spot is my family’s favorite—and the back patio is a great spot to get together for a girls’ night out.” DamnFineCo.com

Substack. “I love connecting with fellow writers, moms, and creatives here—it helps me stay inspired, informed, and grounded. A couple of favorites are Kyra’s Modern Femininity and Motherhood, Erin’s (Un)Popular Parent, and Irena’s The Curmudgeon’s Guide to College Admissions.”

The Mosaic Project. “I’ve been involved with Mosaic since my kids were in pre-school, and as teens, they are now youth leaders in the program. With excellent music and lessons in empathy, assertiveness, and conflict resolutions, this little Oakland non-profit has been a big part of our family and inspired my books and music.” MosaicProject.org

Eunice Moyle, Mother to Jude, 15 and Imogen, 12

Dancing. “My current obsession is shuffle dancing with Elena and Klara at Shuffle House—it’s an incredible cardio workout and is just super fun. I also love dancing with Devi Hadsell at Can’t Stop the Drop. Her teaching style is super cool and yet accessible. Dancing is fantastic for learning to turn off your inner judgemental voice—you can’t keep the choreo in your head if you’re judging yourself; it’s my version of meditation.”

AKT Natural Deodorant. “This is one of my favorite new discoveries—a side effect of shuffle dancing is being absolutely drenched in sweat and AKT is the first natural deodorant I’ve found that is rock solid all day long. Beautiful scents (Hayfever is my fave) and gorgeous packaging as well.” AKTLondon.com

Typology R13 Shampoo. “This shampoo is my latest fave. Don’t know what magic they put in there but it does wonders!” R13 Fortifying Shampoo, $30, Typology.

Tandem Pilates. “I’ve just recently started adding pilates to my fitness routine (shuffling requires some serious core strength!) and I absolutely love it. Tandem Pilates is a gorgeous little studio in Oakland with fantastic teachers and (most importantly) a schedule that actually works for a busy mom.” TandemPilates.com

Sewing. “I’m big into making things from scratch (baguettes, sweaters, french daybed mattresses, you name it, I’ve probably at least tried to do it) and sewing is one of the handiest skills I’ve picked up. I make a lot of my own clothes these days thanks to YouTube tutorials, independent pattern designers like Friday Pattern Company and online sewing classes with Lynda Maynard.”

Animation. “One of our latest explorations is children’s animations to go along with our books and Sabrina’s original songs. It’s so much fun learning to bring our characters to life. I’ve been teaching myself to do animation with Procreate Dreams, which is a fantastic, super intuitive animation program on the iPad (with a little help from Alex Grigg, who has a great introduction to Procreate Dreams course). You can find our first animation to the song ‘Yum 2, 3’ on our YouTube channel and all of Sabrina’s wonderful songs for kids (animations to come!) on Spotify.”

Good Dye Young. “Lately I’ve been loving encouraging my daughter’s creative approach to fashion. Our latest experiment has been with fun hair color and in doing so I discovered the brand Good Dye Young. The colors are vibrant and fabulous and surprisingly gentle and conditioning on the hair.” GoodDyeYoung.com

Anything Klein Blue. “Since a trip to Morocco, I’ve been obsessed with this shade of electric blue. Like this liquid eyeliner I’ve been coveting from Violette_Fr.” Yeux Paint, $32, Violette_Fr.

For more MOTHER ESSENTIALS, peep our recent features with doula and author Latham Thomas, Carla Wingett of Idlewild Floral, on Andrea Faulkner Williams of Tubby Todd, Hana Getachew of Bole Road Textiles, artist & author Carissa Potter Carlson, actress & activist Hilary Swank, the co-founders of Hearth Display, author and organizer Aida Mariam Davis, design consultant Joyce Lee, self-care advocate Rachel Garahan, DJ Va$htie Kola, designer Rebecca Minkoff, VEERT founder Julia Lang, cookbook author Jenné Claiborne, Neha Ruch of Mother Untitled, model, writer, and activist Cameron Russell, author Nasozi Kakembo, kid-lit talent Bo Lu, artist Suzy Ultman, and Super Smalls founder Maria Duenas Jacob.