Schlepping is a way of life for both moms and entrepreneurs. And Alex Schinasi—a 3x founder and mother of three—knows this all too well. Which is why she created Hulken—a line of durable, foldable, and dare we say cool rolling bags beloved by heaver-lifters coast-to-coast. Now living in Lisbon with her three children (Isaac, 10, Liv, 7, and Noam, 5) and husband/co-founder (Yoni Sheleg), Schinasi also founded and sold two companies before diving into her current family-run venture. Below, she shares her current Mother Essentials for staying sane, creative, and connected—both as a founder and a mom.

Moringa Miracle Oile. “Moringa’s super power Miracle Oil makes my skin vibrate—no other product comes close. Instant glow, no makeup needed.” Miracle Oil, $54, Moringaia.

The Stardust Elves. “Poems at bedtime help us slow down. This book casts a magical wind-down spell over the whole house.” The Stardust Elves, $13.99, Amazon.

Feeling Neat = Feeling Good. “Fresh nails, a blowout, and a real outfit (even if I’m WFH) instantly change my mood and productivity.”

Theragun Mini. “It lives next to my desk. A game-changer for unwinding tight muscles after workouts or long laptop hours.” Theragun Mini, $219, Therabody.

Mouth Taping at Night. “Sounds weird, but hear me out: no more sinus infections, no more congestion, deeper sleep. Total health hack.”Mouth Tape, $39, The Skinny Confidential.

10,000 Steps a Day. “Non-negotiable. Walking is my meditation, my reset, and how I put sleep struggles to rest—literally.”

Bleecker & Prince Jewelry. “Their pieces are playful, powerful, and personal. Even my engagement ring is custom from them.” BleeckerandPrince.com

Idyl Lab-Grown Diamond Cuffs. “Chic, sustainable, and never come off. I love that I can add charms as I go.” Astra Ear Cuff, $995, Idyl.

New Balance for the Whole Fam. “Everyone in the house has a pair. Cool, comfy, and durable enough to survive all of our adventures from Lisbon’s cobblestones to NYC sidewalks.” 9060 Sneakers, $150, New Balance.

Flaus Electric Flosser. “This feels like a skincare tool for my teeth. It’s oddly satisfying—and way more effective than flossing.” Electric Flosser Starter Kit, $99, Flaus.

The Judy Blume Collection. “These books sparked something in my kids. They’re timeless, honest, and spark big conversations.” Judy Blume Essentials Boxed Set, $24.98, Amazon.

Kindle. “Nothing beats a good book when I find one. We also just gifted my 10-year-old a Kindle for when we travel so that his thirst for reading can never stop, even when we’re out of books!” Kindle Paperwhite, $179.99, Amazon.

Our Hulken Bags. “Yes, I co-founded it—but I genuinely use ours daily. School run? Airport? Beach days? It handles it all for the whole family.” Hulken Original Rolling Tote Bag, $99, Hulken.

For more MOTHER ESSENTIALS, peep our recent features on artist & author Carissa Potter Carlson, actress & activist Hilary Swank, the co-founders of Hearth Display, author and organizer Aida Mariam Davis, design consultant Joyce Lee, self-care advocate Rachel Garahan, DJ Va$htie Kola, designer Rebecca Minkoff, VEERT founder Julia Lang, cookbook author Jenné Claiborne, Neha Ruch of Mother Untitled, model, writer, and activist Cameron Russell, author Nasozi Kakembo, kid-lit talent Bo Lu, artist Suzy Ultman, and Super Smalls founder Maria Duenas Jacob.